5 Secrets to Article Marketing

The Internet is fast and changing everyday, many businesses succeed on the Internet thank to the help of Savvy Internet Marketing Experts. Many businesses are still offline because of the fear of unknown, unfortunately by having this attitude they are not serving their customers who are looking for them online.


Peterborough Articles Marketing Experts


In recent survey from a respected consumers market analysts showed that 80% of mots recent purchase in UK and USA, started with the customers checking the Internet 1st, before engaging in the transaction. Now talking to many businesses in our Chamber of Commerce their focus is still in yellow page, where they pay thousounds each year, just because everybody is still advertising on yellow page. They are all forgetting  one fact Google is the new Yellow page and businesses need to be present in Google where their customers are looking for them.

One of the ways we learnt through years of interacting with customers and promoting their businesses and analysing the result of each of Marketing Campaign is to use Articles Marketing. The return of Article Marketing is phenomenal for business owners. We have seen businesses that have been struggling for months gain traction thanks to Articles Marketing. Here are few tips secrets that will help you with this Marketing medium.



1. First, you must come up with a catchy title to promote your business. Ever heard the line, “Curiosity killed the cat”, in this case no one is going to get hurt. But could you just imagine what would happen if people would like to know more about the article just by reading the title? It would also be helpful if you use keywords so people who type it will see your article. At the same time, you can mention the benefits of what reading your articles can do for them.

2. Second, make sure that your article is well organized. Instead of just writing your article paragraph by paragraph, maximize the use bullets or numbers to stress important points. This will make their reading experience a memorable one because they are able to remember it.

3. Third, your articles have to be informative and not just impress the reader. You can do so by using simple words instead of using big ones by putting this in a way that the average person can understand. You may have had an experience at the hospital where the doctor told you of your condition using some medical term that sounds serious but in English simply means you have a stomach ache.

Once you finish writing the article, read it over and see if you understand it. Better yet, give this to someone and see what they say. If there are some concerns, edit it because although you may be an expert in this matter, your readers may not and the reason why they want to read it is to learn more about what you have to offer.

Don’t forget to check on your article to see if there is anything new you would like to add. This is where variety comes in as there are different ways of stressing a point when the bottom line is that you want people to visit your site.

You can get new information by joining and posting in online forums and blogs. Some even put snippets in their articles. You should add something daily and don’t forget to put a link to your site.  

4. Each article has an article summary. Most websites require this so in just 3 or 5 sentences, get down to it and say what your article is all about and why should they spend their time reading the entire thing. If you don’t put any effort here, you may have already lost the opportunity to make it look interesting for the reader to find out more.

5. Make sure that you promote this article using the right Article Directories and one secrets we do not share we change our articles to video so that people can have a taste of the article in major video channels.

Promoting your site thought article marketing is very easy. You just have to follow the 5 secrets mentioned and then use this to your advantage. Again, you need to have a catchy title, make sure it is well organized and informative so people will be encouraged to visit your site.

Article Marketing, if completed, will without a doubt get you  more traffic and more customers because people will discover what your business is about.


Peterborough Internet Marketing Experts